the start small blog

Tips, tricks, and methods for effective product design & user research.

Designing with data: what you need to know

April 30, 2019

Throughout the lifecycle of a product or service, data driven design helps teams to gain insights that can help minimise risk, reach product market fit, reduce costs, and identify market opportunities

3 Steps to keeping your creative potential in tip-top shape

April 10, 2019

We all know what to do, but need a little reminder sometimes.

A guide to role-play prototyping and why it's awesome

March 30, 2019

Role play prototyping, otherwise known as “wizard-of-oz” prototyping, is the easiest, fastest, cheapest, and most fun way to test out a concept.

Design is an iceberg

March 28, 2019

What innovative designers know.

Best practices for prototyping absolutely anything (cheaply!)

March 22, 2019

Save time and money on your next prototype with these pro tips.

How to bring deep value

March 15, 2019

Make no mistake, courage is key.

How customer-centric are you?

March 14, 2019

Lots of people can talk the talk, but ask these 5 questions to find out if you’re also walking the walk.

Is there really a difference between designing for B2B versus B2C?

March 4, 2019

Spoiler alert: yes, there is. And it’s important.

Why you need to be failing more as a designer

February 10, 2019

Is this a picture of success? Or a picture of failure? In fact it’s neither: It’s practice.

30 Terms Every Product Designer Should Know

February 2, 2019

The only thing constant about design is that it’s always changing. This glossary has 30 concepts you’ll need to stay cutting edge right now and create work that matters.