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the start small blog

Tips, tricks, and methods for effective product design & user research.

 
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Epic empathy fails in product design

August 30, 2021

Bringing empathy to your product design takes more than talking the talk.

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In product development, user experience design, branding & design
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Don’t make these mistakes when you set goals for your creative team

July 13, 2021

Setting goals for creative teams that support both aesthetic and business goals in a measurable way can cause LOTS of stress. It doesn’t have to.

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In product development, branding & design, user experience design
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Top VC voices on Go-to-Market approaches

May 18, 2021

Bringing a product to its first customers is no simple matter.

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In product development
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How to rally your whole team around a user journey map and service blueprint

April 13, 2021

Customer experience maxim #1: Don’t serve another person until you’ve walked a mile in their shoes. Otherwise you’re likely to deliver sub-par experiences. And blisters.

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In user research, user experience design, product development
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6 Smart strategies to get the most out of your design process

February 15, 2021

Learn from my mishaps: these tips will guarantee a better experience and better results, both short-term and long-term.

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In branding & design, product development
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7 Lessons in innovation from the Wright Brothers

January 5, 2021

How did these self-taught bicycle makers from Ohio succeed where no one else had?

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In product development
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Understanding the differences between B2B and B2C consumers

December 29, 2020

Keeping these important differences in mind helps you design more effectively.

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In product development, user research
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The magic question all product managers need to ask when making a decision

December 9, 2020

Great product managers, CPO’s and entrepreneurs are fantastic at identifying gaps in their knowledge and dangerous biases lurking in their assumptions. You can be, too.

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In product development, user research
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Understanding the difference between mobile and web apps

October 11, 2020

“We're an app, no… actually we're a website, no wait…” Here’s how to ditch the ambiguity in how to build your product, and choose your platform wisely.

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In product development
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4 Reasons UX design is important for growing your business

September 1, 2020

Great UX makes your product more appealing to customers, and helps with Google rankings, among other benefits.

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In product development, user experience design
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The top 3 things your app needs to stay relevant for years to come

August 16, 2020

How to stay on top of your game in the highly competitive space of bringing apps to market.

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In product development
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What is a proof of concept? Definition, examples and a template

June 9, 2020

A proof of concept requires you to create a basic real-life simulation of your idea, and get it in front of as many potential customers as possible, to see how they react. Running a successful one requires creativity.

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In product development
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Taking your business remote: 5 common hurdles and how to deal with them

April 20, 2020

Going remote doesn't have to mean you stop delivering value or delivering on your brand promise.

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In product development, remote work
It’s a flop. Image by Sarah Kilian

It’s a flop. Image by Sarah Kilian

5 Reasons why people don't like what you’ve built

November 10, 2019

A lineup of the usual suspects

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In product development
Photo: Kim Carpenter

Photo: Kim Carpenter

The key to building something people will actually want

May 16, 2019

This is definitely not the advice you were expecting.

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In product development, user research
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Designing with data: what you need to know

April 30, 2019

Throughout the lifecycle of a product or service, data driven design helps teams to gain insights that can help minimise risk, reach product market fit, reduce costs, and identify market opportunities

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In product development
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Design is an iceberg

March 28, 2019

What innovative designers know.

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In product development, user experience design
Photo: Alejandro Escamilla

Photo: Alejandro Escamilla

Best practices for prototyping absolutely anything (cheaply!)

March 22, 2019

Save time and money on your next prototype with these pro tips.

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In product development, user experience design
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