Epic empathy fails in product design

August 30, 2021

Bringing empathy to your product design takes more than talking the talk.

Don’t make these mistakes when you set goals for your creative team

July 13, 2021

Setting goals for creative teams that support both aesthetic and business goals in a measurable way can cause LOTS of stress. It doesn’t have to.

3 Actionable ways to bring empathy to your customer journey mapping (with real life examples!)

April 25, 2021

The real work in empathy comes before you fill out a customer empathy map, a customer journey map, or any other kind of map. It involves a perspective shift.

16 Awesome Augmented Reality Apps (for fun, not e-commerce!)

April 18, 2021

Pokemon Go seems like a lifetime ago.

6 Smart strategies to get the most out of your design process

February 15, 2021

Learn from my mishaps: these tips will guarantee a better experience and better results, both short-term and long-term.

21 Apps & resources to help you create more effective presentation decks (for real)

November 9, 2020

Creating a killer deck is hard - from strategy, to storytelling, to graphics. Broaden your toolkit with these useful resources.

How to use augmented reality design to drive brand engagement

October 26, 2020

Are you ready for the next wave in design and content creation? Augmented reality is coming… Just kidding, it’s already here.

How to choose your brand colors

July 27, 2020

Most people lack basic knowledge of how people see and experience color. Here are a few key concepts that serve as a quick primer, so that you can choose a color palette confidently.

The 10 commandments of landing page design

May 11, 2020

Best practices seem to change with each passing month, don’t they? But good, human-centered design isn’t a fad, and properly designed pages are essential to building trust with your target market.