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the start small blog

Tips, tricks, and methods for effective product design & user research.

 
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Top VC and entrepreneur voices on Product-Market Fit

October 10, 2021

How do you know for sure when you’ve found PMF? What happens when you have it - or when you don’t?

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Epic empathy fails in product design

August 30, 2021

Bringing empathy to your product design takes more than talking the talk.

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In product development, user experience design, branding & design
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Don’t make these mistakes when you set goals for your creative team

July 13, 2021

Setting goals for creative teams that support both aesthetic and business goals in a measurable way can cause LOTS of stress. It doesn’t have to.

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In product development, branding & design, user experience design
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User research basics: How to do user research when you've never done it before

June 14, 2021

With a little practice, you can get started using basic user research is to build an effective feedback loop with your customers.

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In user research
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Top VC voices on Go-to-Market approaches

May 18, 2021

Bringing a product to its first customers is no simple matter.

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In product development
Image: Pixar

Image: Pixar

3 Actionable ways to bring empathy to your customer journey mapping (with real life examples!)

April 25, 2021

The real work in empathy comes before you fill out a customer empathy map, a customer journey map, or any other kind of map. It involves a perspective shift.

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In user experience design, branding & design
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16 Awesome Augmented Reality Apps (for fun, not e-commerce!)

April 18, 2021

Pokemon Go seems like a lifetime ago.

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In augmented reality, branding & design
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How to rally your whole team around a user journey map and service blueprint

April 13, 2021

Customer experience maxim #1: Don’t serve another person until you’ve walked a mile in their shoes. Otherwise you’re likely to deliver sub-par experiences. And blisters.

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In user research, user experience design, product development
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6 Smart strategies to get the most out of your design process

February 15, 2021

Learn from my mishaps: these tips will guarantee a better experience and better results, both short-term and long-term.

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In branding & design, product development
Doodles: Blush

Doodles: Blush

How connected are market research and user research?

January 27, 2021

As a UX/UI designer, I often hear the question: “So what is the difference between market research and the kind of research you do? Are market research and user research really so different?” Well, yes. They are.

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In user research, user experience design
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7 Lessons in innovation from the Wright Brothers

January 5, 2021

How did these self-taught bicycle makers from Ohio succeed where no one else had?

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In product development
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Understanding the differences between B2B and B2C consumers

December 29, 2020

Keeping these important differences in mind helps you design more effectively.

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In product development, user research
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Going digital? Why you shouldn't skimp on user experience design

December 22, 2020

3 Examples where UX (user experience) and UI (user experience) design paid off big time.

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In user experience design
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How to ask users the right questions - so you get better answers

December 20, 2020

Asking questions the wrong way will get you biased feedback that will lead you down the wrong path.

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In user research
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The magic question all product managers need to ask when making a decision

December 9, 2020

Great product managers, CPO’s and entrepreneurs are fantastic at identifying gaps in their knowledge and dangerous biases lurking in their assumptions. You can be, too.

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In product development, user research
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21 Apps & resources to help you create more effective presentation decks (for real)

November 9, 2020

Creating a killer deck is hard - from strategy, to storytelling, to graphics. Broaden your toolkit with these useful resources.

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In branding & design
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How to use augmented reality design to drive brand engagement

October 26, 2020

Are you ready for the next wave in design and content creation? Augmented reality is coming… Just kidding, it’s already here.

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In augmented reality, branding & design
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6 Ways to conduct content testing remotely (plus test examples)

October 13, 2020

Content testing is one of the easiest and most rewarding ways to get feedback from your audience. Plus, you can do it remotely.

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In user research, remote work
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