How do you know for sure when you’ve found PMF? What happens when you have it - or when you don’t?
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Epic empathy fails in product design
Bringing empathy to your product design takes more than talking the talk.
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Don’t make these mistakes when you set goals for your creative team
Setting goals for creative teams that support both aesthetic and business goals in a measurable way can cause LOTS of stress. It doesn’t have to.
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User research basics: How to do user research when you've never done it before
With a little practice, you can get started using basic user research is to build an effective feedback loop with your customers.
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Top VC voices on Go-to-Market approaches
Bringing a product to its first customers is no simple matter.
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Image: Pixar
3 Actionable ways to bring empathy to your customer journey mapping (with real life examples!)
The real work in empathy comes before you fill out a customer empathy map, a customer journey map, or any other kind of map. It involves a perspective shift.
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16 Awesome Augmented Reality Apps (for fun, not e-commerce!)
Pokemon Go seems like a lifetime ago.
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How to rally your whole team around a user journey map and service blueprint
Customer experience maxim #1: Don’t serve another person until you’ve walked a mile in their shoes. Otherwise you’re likely to deliver sub-par experiences. And blisters.
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6 Smart strategies to get the most out of your design process
Learn from my mishaps: these tips will guarantee a better experience and better results, both short-term and long-term.
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Doodles: Blush
How connected are market research and user research?
As a UX/UI designer, I often hear the question: “So what is the difference between market research and the kind of research you do? Are market research and user research really so different?” Well, yes. They are.
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7 Lessons in innovation from the Wright Brothers
How did these self-taught bicycle makers from Ohio succeed where no one else had?
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Understanding the differences between B2B and B2C consumers
Keeping these important differences in mind helps you design more effectively.
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Going digital? Why you shouldn't skimp on user experience design
3 Examples where UX (user experience) and UI (user experience) design paid off big time.
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How to ask users the right questions - so you get better answers
Asking questions the wrong way will get you biased feedback that will lead you down the wrong path.
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The magic question all product managers need to ask when making a decision
Great product managers, CPO’s and entrepreneurs are fantastic at identifying gaps in their knowledge and dangerous biases lurking in their assumptions. You can be, too.
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21 Apps & resources to help you create more effective presentation decks (for real)
Creating a killer deck is hard - from strategy, to storytelling, to graphics. Broaden your toolkit with these useful resources.
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How to use augmented reality design to drive brand engagement
Are you ready for the next wave in design and content creation? Augmented reality is coming… Just kidding, it’s already here.
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6 Ways to conduct content testing remotely (plus test examples)
Content testing is one of the easiest and most rewarding ways to get feedback from your audience. Plus, you can do it remotely.
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