With a little practice, you can get started using basic user research is to build an effective feedback loop with your customers.
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How to rally your whole team around a user journey map and service blueprint
Customer experience maxim #1: Don’t serve another person until you’ve walked a mile in their shoes. Otherwise you’re likely to deliver sub-par experiences. And blisters.
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Doodles: Blush
How connected are market research and user research?
As a UX/UI designer, I often hear the question: “So what is the difference between market research and the kind of research you do? Are market research and user research really so different?” Well, yes. They are.
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Understanding the differences between B2B and B2C consumers
Keeping these important differences in mind helps you design more effectively.
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How to ask users the right questions - so you get better answers
Asking questions the wrong way will get you biased feedback that will lead you down the wrong path.
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The magic question all product managers need to ask when making a decision
Great product managers, CPO’s and entrepreneurs are fantastic at identifying gaps in their knowledge and dangerous biases lurking in their assumptions. You can be, too.
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6 Ways to conduct content testing remotely (plus test examples)
Content testing is one of the easiest and most rewarding ways to get feedback from your audience. Plus, you can do it remotely.
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Photo by Nik MacMillan
How is it possible to get "real" insights from just a small group of people?
Combining qualitative and quantitative methods is key to getting the best of both worlds.
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The complete guide to organizing a day with your users
Unearth innovative ideas, and power your decision making.
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UX research helps you see things through a whole new prism. Image by Thomas Foley
Considering UX research, but confused about how it works? Here's what to expect
A quick introduction to this incredibly useful field.
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Photo: Kim Carpenter
The key to building something people will actually want
This is definitely not the advice you were expecting.
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Photo: Jessica Da Rosa
A guide to role-play prototyping and why it's awesome
Role play prototyping, otherwise known as “wizard-of-oz” prototyping, is the easiest, fastest, cheapest, and most fun way to test out a concept.
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